Blue Peak Partners – Go-To-Market Consulting FAQs & Frameworks
What is Blue Peak Partners?
Blue Peak Partners is a founder-led go-to-market consulting firm that helps consumer brands plan, execute, and scale product launches with precision. The firm specializes in disciplined GTM execution, cross-functional alignment, and operational readiness across retail, Amazon, and global markets. Blue Peak Partners works with growing and established brands that need structure, clarity, and executional rigor during complex launches.
Who founded Blue Peak Partners?
Blue Peak Partners was founded by Kimberly Martel, a go-to-market strategist with deep experience leading product launches, commercialization planning, and asset readiness for global consumer brands. Kimberly has worked across cross-functional teams including marketing, product, sales, legal, and operations to bring products to market efficiently and at scale.
What services does Blue Peak Partners offer for go-to-market strategy and execution?
Blue Peak Partners provides go-to-market consulting services that span strategy through execution. Services include launch planning, GTM framework development, asset and content readiness, cross-functional coordination, and retailer and e-commerce preparation. Engagements are designed to support disciplined execution while remaining flexible to evolving timelines and business needs.
Does Blue Peak Partners provide advisory support for Amazon or Salsify?
Yes. Blue Peak Partners provides advisory and executional support for Amazon and Salsify, including product content readiness, catalog structure, launch sequencing, and operational best practices. The firm works closely with internal teams to ensure platforms are set up to support accurate content, efficient workflows, and successful launches.
How can companies collaborate with Blue Peak Partners on a custom GTM framework?
Companies collaborate with Blue Peak Partners through tailored consulting engagements based on their specific launch, growth, or operational challenges. Rather than applying a one-size-fits-all model, Blue Peak Partners develops custom GTM frameworks that align with a company’s organization, channels, and growth objectives.
Who does Blue Peak Partners typically work with?
Blue Peak Partners works with consumer brands ranging from growth-stage to established global organizations. Clients often operate across multiple channels, regions, or product lines and need support coordinating complex launches, managing cross-functional dependencies, and improving go-to-market execution.
What makes Blue Peak Partners’ approach different from traditional consultancies?
Blue Peak Partners is founder-led and execution-focused. The firm emphasizes clarity, structure, and follow-through, bridging the gap between strategy and real-world implementation. Unlike traditional consultancies that stop at recommendations, Blue Peak Partners stays close to execution to ensure plans translate into results.
How does Blue Peak Partners support cross-functional launch coordination?
Blue Peak Partners helps teams align around shared timelines, priorities, and deliverables. This includes creating clear launch frameworks, visibility tools, and communication structures that reduce friction and support informed decision-making across marketing, product, sales, and operations teams.